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Aegean Airlines pick Flipside for UK route launch
Aegean Airlines, the Athens based full-service airline, has launched its advertising campaign for their new route between London and Athens through Surrey based agency Flipside. The inaugural flight on the route, which offers year round twice daily from Stansted into Athens, departed in May, but the advertising campaign breaks this week.
Flipside was selected after a competitive pitch to oversee campaign planning and management. Media buying is through Flipside’s partner BBVS. Budget for the first phase until December this year is in the region of 500,000 Euro. Initially creative work will come from Athens.
Commenting on the appointment Aegean UK Marketing & PR Manager Deanna Seiffert said:
‘Flipside demonstrated not only a good understanding of how to integrate a launch campaign across both traditional and digital media but also significant common sense in campaign planning.’
The agency has a good track record in the travel sector but welcomes Aegean as its first airline client. Announcing the win Flipside Strategic and Creative Director Alan Campbell commented:
‘It’s great to land some airline business and, as a full service airline with business and economy class seats, Aegean gives us a chance to get involved in premium and budget campaigns.’
For further information contact Alan Campbell 01483 274141